Category Archives: Strategy

Digital Economy Series: In a digital world does being faster, better and cheaper still count in business?

Achieving success today

One of the dominant narratives of the business world is that in order to succeed the products you provide either need to be cost competitive, be differentiated in some way, or you need to be quicker to market than others. Will this narrative hold as the economy turns fully digital?

vehicles on road between high rise buildings
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Consider what happens today. In order to maintain profitability an external improvement approach may be taken: variations of current products may be offered, or price discounting may take place to increase the quantity sold, or new markets might be opened up. Another approach would be to focus internally. That is to reduce costs and to streamline processes. And a third approach would be to go down the innovation route and develop new products for the same or for different markets.

All of these are variations on the faster, better, cheaper narrative. A narrative that holds true in an economy based on atoms, but does it hold for an economy solely based on bits?

Achieving success in a world of bits

We can gain some insights into this future state from the transition that is currently underway. This shift can be seen in the increasing proportion of business, of the economy, of even work itself being categorised as digital. Consider some observations. First, the marketing of goods and services. No longer does the maxim hold of “not knowing which half of the marketing budget is wasted”. For with the analytics available from advertising campaigns using social media channels and search engines the marketing budget can be spent more efficiently.

And second. What about the potential of big data, machine learning and the internet of things currently being brought to bear on say manufacturing processes, the logistics sector, and on agricultural practices? Finally, not forgetting consumers in all this data processing potential: we can find what we want or need more efficiently among the increase array of choices available to us.

Another insight from this transition is the merging of values with business activity. No longer can a company opaquely distance itself from that which is socially unacceptable. Today’s consumers, and even employees, increasingly call out participants in the local, national and global economies for lack of transparency and corporate behaviour at odds with forward looking standards.

A final insight is with respect to legal and political matters. Until recent times, the digital economy could be regarded as this anarchic wild-west frontier where the scale of profits was beyond comprehension and regulation was an anathema to the full gamut of stakeholders. But now we are seeing serious discussions concerning appropriate taxation regimes, effective safeguards of personal and private data for business use, and a range of attitudes of governments when it comes to how they use their citizens’ data.

Increasing efficiency and transparency

So, from one perspective digital technology is making the market more efficient. Perhaps even moving it toward that holy grail of it being a perfect market. Where there is perfect information, sufficient products are available for consumers, and where the lowest cost is the hallmark of all goods and services produced.

And from another perspective, digital technology is making the market more transparent. Where the ulterior motives of its stakeholders become clearer and the governance of data is weighted in the consumer’s favour. In other words, there is possibility that a defining characteristic of the market of the future is its integrity. That across the globe the economy operates with a high level of ethics.

A fully digital economy, then, has the potential to be described in terms of it being a perfect and ethical economy. And this potential will shape the current dominant “faster, better, cheaper” business success narrative. Where even if you are “faster, better, cheaper” due to the nature of perfect markets long lasting economic rents will be almost non-existent. Where even if your business succeeds by being “faster, better, cheaper” the rewards may well be short-lived if that path to victory was less then ethical.

The implication is that “faster, better, cheaper” is becoming “faster, better, cheaper, clearer”. For even if the systems involved in the current transition to an economy based on bits seem opaque, the potential is for all digital economy systems to be fully pellucid.

 


For more of what I have to offer, visit Dellium Advisory, follow on Twitter, connect using LinkedIn, review my IT Strategy blog, subscribe to my YouTube channel, or buy my ‘Jobs. Future. You.’ workbook.

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Digital Economy Series: Will the offline world really matter anymore?

Although this series of Digital Economy articles is written from the perspective of what life could well be like at the half-way point of this Century, it is instructive to step back and view the flow of history. For it is through an appreciation of how human affairs have changed, and what has driven those changes, that we can grasp what lies ahead. That we can begin to form answers to the questions at hand.

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Questions such as: will the offline world matter in 2050? Will the teenage grandchildren of today’s teenagers interact with the physical world as is currently the case? Will the limitations of our physical world be overcome by then? Will the digital realm be a greater source of influence than the temporal?

Prior to recent times, our lives were centred on the world of the atom rather than the world of the bit. It was solely in physical spaces that we built relationships, grew economies and exercised political influence. From the villages of the agricultural age to cities of the industrial age domestic, business and government activities were conducted exclusively through analogue means.

But it is without question that we are in a period of transition. The balance is shifting from the physical to the digital. For although the online world is ubiquitous, we are still beholden to our physical world. Even though domain names and the virtual properties they represent sell for millions, the power and opportunity that is afforded through the ownership of real-estate is even more significant. Even though a cadre of eminence grise wield the power of social media in commercial and political spheres, we still respond through our presence at the checkout or the ballot box. And even though the value of digital services is rising, our nations’ export earnings are still dominated by that which can be carried in ships.

Given that the trees of tomorrow are todays seedlings. That the systems of tomorrow and the way things will be are nascent today. What do we see around us? Today our social and retail transactions are dominated by ever-present digital transaction, and as we grow more comfortable with its safety and ease, tomorrow these transactions will dominate all other aspects of our lives such as our domestic, employment, health, romantic and spiritual affairs.

Today, most of us are generally free to live our lives free from statutory manipulation. But as we see administrations around the world learning to leverage digital tools to achieve social outcomes, opposing voices may well be reduced to obscurity. For even the phenomena such as the growing Tech-Lash or the various uprisings coordinated through social media will fade into impotence as the State develops and controls the digital-only narrative to maintain political control.

And so, in the time ahead, our lives will centred on the world of the bit rather than the world of the atom. It is more than likely that it will solely be in virtual spaces that we build relationships, grow economies and exercise political influence. Where we are headed, transitioning from the cities of the current information age to megapolises of the coming intelligence age it is quite reasonable to assume that all domestic, business and government activities will be conducted exclusively through digital means.

Therefore, how the teenage grandchildren of today’s teenagers experience life will be vastly different to our current reality. The offline world won’t be as dominant as it is today.

 

 


For more of what I have to offer, visit Dellium Advisory, follow on Twitter, connect using LinkedIn, review my IT Strategy blog, subscribe to my YouTube channel, or buy my ‘Jobs. Future. You.’ workbook.

Digital Economy Series: In a fully digital world will companies still need to account for the environment?

There are a number of ways in which companies account for the environment. Including a seasonal perspective in terms of the variations in goods and services brought to market, another is from an environmental perspective in terms of energy usage as well as production and packaging materials, and a third is from a shareholder and stakeholder perspective in terms of statutory requirements.

person on a bridge near a lake

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In recent years the triple bottom line reporting framework has made its way into corporate practices. Where companies, for reasons due either to regulatory compliance or enlightened executives, report on profit, people and planet. That is, in addition to their standard financial statements organisations are reporting on metrics related to their staff and their impact upon the environment.

Building on the acceptance of reporting on more than one performance parameter, there is a nascent movement to embrace the quadruple bottom line. Where this fourth performance parameter is “purpose”. Defined as the ethics, culture and desires of the organisation.

The implication of the preceding is this. The administrative policies and processes that are established by government bodies, and are used to govern companies and organisations, change over time. Long gone is the notion that business reputation is solely built on a profit and loss statement.

So, into this governance implication let us now draw two threads from previous articles and elsewhere: the structure of business and the changing environment. Firstly, we know that the processes business engage in to make a profit will change in the decades ahead. Pervasive digitisation will drive an increasingly ubiquitous phenomena of process automation and forms of cognitive processing. Limiting the typical set of tasks available for the human workforce to those requiring people skills and/or thinking skills.

Secondly, while this trend of digitisation gathers apace the climate and natural environment in which business and the digital economy is beholden to will still be changing. There are two responses to these macro changes. The first, described as a pathway of current and common ambition, is to succeed in humanity having a light footprint on the environment. On the other hand, the pathway of lackluster ambition necessarily leads to outcomes that are less than optimal for all life forms.

Now, there is currently a broad acceptance of the concept of a global carbon budget. Therefore, one can envisage that, over the course of the time horzon for this series of articles, this principle of a global budget being established in corporate governance practices. Where economic entities are given a “profile” to work within. Thus, realising a transition from triple bottom line reporting through quadruple to quintuple. That is adding “profile” to the currently recognised profit, people, planet and purpose.

With respect to the triple and quadruple bottom line reporting the sense is that these governance outcomes are the result of internal motivations. The result of what the business decides to do. With the “profile” metric, the sense is that the reporting is on the outcomes with respect to the environmental budget that any business is given to work within.

This “profile” metric, a response to a set of imposed environmental limits, is relevant to both climate outcomes. Through either an enforced collaboration upon all businesses to ensure a continued light footprint, or a set of rules to limit the damage upon our common habitat.

The image of this future for business, the government and the economy is this. It is where the operational milieu of business is characterised as an expanse of intensely interconnected entities that are data and computationally rich. Where the description has morphed from being called a digital economy into an intelligence economy. Where the wisdom of the quintuple bottom line enforces the boundaries of all behaviour.

In a fully digital world companies will not only need to account for the environment they will be required to.

 


For more of what I have to offer, visit Dellium Advisory, follow on Twitter, connect using LinkedIn, review my IT Strategy blog, subscribe to my YouTube channel, or buy my ‘Jobs. Future. You.’ workbook.