Its about “The Impact of IT Investment upon the operations of International Business”.
Through the duration of the research I was trying to discover the links, the relationships between:
- the type of IT Investment (ie, what application)
- the mode of international operations (ie, franchising, joint venture, etc)
- the location of those international operations (ie, high context cultures)
- the industry sector (ie, manufacturing, mining, etc)
- international business’s financial performance (ie, profitability and growth).