We all know that strategic planning is good. But why?
One of the outcomes of planning your organisation’s strategies is that it brings focus to what you are doing. With that focus comes a more effective and efficient release of, if you will, organisational energy.
Think of a top athlete. That athlete puts aside all distractions in order to focus their energy on winning.
Think of an A-grade student. That student ensures that their attention is devoted to subject mastery.
Think of your business, your company, your organization. To achieve the best outcome, to realise efficient resource usage, to be the most productive: there needs to be focus to all of your activities.
And without a properly formed and considered strategic plan to guide the release of the energy that is within your organisation, sub-optimal outcomes are yours.
Investment is wasted, staff are not used appropriately, business development resources are wasted. Business direction is a circle instead of an arrow.
Good strategic planning will focus your organisation’s energy.