Category Archives: Research

Dissertation – Abstract

Management authors such Hodgetts, et al (2006) and Bartlett, et al (2008) describe the increasing complexity of operating a business with international activities. Of the many factors that are involved in successful operational and strategic decisions, these authors draw conclusions that understanding the bearing that information technology (IT) investments can have upon an international business is critical. Thus, the intent of this research was to understand the impact of IT investment upon the operations of international business through analysing the influence, upon the firm’s financial performance, of the type of IT Investment, the mode of international operations , the location of those international operations and the firm’s industry sector. The sources for this dissertation included interviews with senior management personnel from  Melbourne-based companies that had international operations, and prior research literature in the form of doctoral and masters-level theses, published collections of articles, as well as journals and other volumes.

Rather than posit an hypothesis regarding the impact of IT investment upon the operations of international business and subjecting that hypothesis to rigorous testing (ie, the deductive approach) I chose an inductive approach. This approach is supported by Saunders (2007) who states that “research using an inductive approach is likely to be concerned with the context in which such events were taking place”.

Therefore, in order to draw conclusions based on the interviews and the literature, I classified the relevant prior research into several conceptual structures. The categories of organizational impact studies, the productivity paradox, measurement models and frameworks, IT Economics, International Business and IT, Strategic Global IT , cross-culture models, worldwide organisational structures and market entry strategies were used. This led the author to adduce relevant conclusions based on the collected primary data and applicable theoretical models such as “Porters 5-forces model of competitive advantage” (Porter, 1979), Kaufman and Weill’s (1989) “evaluative framework: a synthesis of economics and behavioural science” and Hofstede’s (Hodgett et al, 2006) “five dimensions of culture”.

Although there are eight distinct conclusions, the major outcome of the work is the model that I postulate to describe the impact of this IT investment. This “IT Investment Impact Implication” model describes the influence that the combination of business maturity, IT alignment with business strategy and the homogeneity of IT systems has upon the firm.

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Dissertation Structure

In order to discover the links between the IT investment itself, the mode and location of international operations and the business’s financial performance, I classify each of the studies, frameworks, models and discussions that I have researched. These classifications are organizational impact studies, the productivity paradox, measurement models and frameworks, frameworks of international business and IT, strategic global IT, IT economics and models of cultural differences

  • Organisational impact studies: discuss the impact that IT-related decisions have on a particular business
  • Productivity Paradox: concerns the measuring of the productivity that IT investment realises
  • Measurement Models Frameworks: uncover the multiple ways in which the outcomes of IT investment can be measured
  • Frameworks of International Business and IT: reflect upon related strategic perspectives
  • Strategic Global IT: uncovers some of the issues that need to be assessed
  • IT Economics: reviews the financial tools available in assessing past and future IT investment decisions
  • Models of Cultural Differences: lightly explores the models posited by three cultural anthropologists
  • Market Entry Strategies: are another significant component of this research

Perhaps a critical piece of the jigsaw is, does IT have a measurable impact upon the business model?

Osterwalder talked about a business model having four key components:

  1. infrastructure    (the key activities, resources, business alliances)
  2. offering            (the value proposition)
  3. customers        (segments, channels, relationships)
  4. finance             (cost structure, revenue streams)

So, upon what component(s) is the application of some investment in IT having an effect? Where would one get the best “bang-for-buck”?

For more, visit Dellium Advisory, follow on Twitter, connect using LinkedIn, or review my IT-centric blog.

Introducing the Research Dissertation

Its about “The Impact of IT Investment upon the operations of International Business”.

Through the duration of the research I was trying to discover the links, the relationships between:

  1. the type of IT Investment (ie, what application)
  2. the mode of international operations (ie, franchising, joint venture, etc)
  3. the location of those international operations (ie, high context cultures)
  4. the industry sector (ie, manufacturing, mining, etc)
  5. international business’s financial performance (ie, profitability and growth).

 

For more, visit Dellium Advisory, follow on Twitter, connect using LinkedIn, or review my IT-centric blog.